The Ultimate Guide To TikTok and B2B Marketing

Marty Batteen

Why Should Your Company Use TikTok Marketing? TikTok is currently experiencing exponential growth, which means there is a large audience waiting to be tapped into by forward-thinking brands. Here are three advantages to using TikTok marketing for your business: Boost Brand Awareness Create a community Product and […]

What to expect in martech in 2023 and how to harness it to your advantage

Marty Batteen

2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Martech stacks are consolidating under economic pressure. Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important […]

Feast on These 9 Content Examples Worthy of Gratitude

Marty Batteen

Content marketers always have a lot on their plates. But in the past two years alone, you’ve likely taken on extra responsibilities, adapted your marketing strategies, and evolved your audience understanding – all while facing intimidating challenges. These are no small feats. So, this week while the U.S. gives official thanks, […]