How To Refresh Old Content

Marty Batteen

Why You Should Refresh Old Content Better Rankings and Organic Traffic As you keep adding new content to your blog, the old content moves down the archive. This means less link equity flowing to those pages, which consequently results in declining rankings. Refreshing content (and especially republishing it to a […]

How to Integrate HubSpot and Zoom for Webinars

Marty Batteen

For marketers, tool integration is essential for tracking performance (and for saving precious time). While Zoom has become the go-to platform for audio and video conferencing, its webinar features are limited for marketing purposes. This means many businesses want to integrate Zoom with HubSpot, so the data can be synced […]

How to get ready for the future

Marty Batteen

All you need to know about Google Analytics V4 Google Analytics 4 is a full-proof analytics solution for modern-day marketers to avoid leaving business-critical insights on the table. We’ve rounded up some key capabilities that are strikingly different from universal analytics and how they’d help. Unified cross-platform analytics The most […]

Marketing to the Over 70 Cohort

Marty Batteen

Who would have thought we’d be talking about marketing to the over 70 cohort? Maybe not the millennials out there. But, truth be told, this is a hugely profitable market for all kinds of products and services. According to the U.S. Census Bureau, there are an estimated 40 million adults […]