Is a corporate boycott of Russia an act of vigilantism? Some people reading this will assume that “vigilantism” equals “bad,” and so they’ll think that I’m asking whether boycotting Russia is bad or not. Both parts of that are wrong: I don’t presume that that “vigilantism” always equals “bad.” There […]
Business News
How to Make Your Blog Part of Your Search-Driven Sales Funnel
The majority of business sites have blogs that are updated on a semi-regular basis. But very few of those blogs have a well-defined buying journey a reader could take should they land on a blog post with a buying intent. In most cases, blogs have very little planning behind them. […]
How to Tell a Compelling Brand Story About Your Business [Guide + Examples]
![How to Tell a Compelling Brand Story About Your Business [Guide + Examples]](https://musculationrapide.xyz/wp-content/uploads/2022/12/How-to-Tell-a-Compelling-Brand-Story-About-Your-Business.jpg)
Businesses struggle to find a way to connect with people. One way to bridge that gap is by telling your brand story. Storytelling is a powerful tool that allows you to build relationships with your target audience and employees by appealing to their emotions. You appear more human to your […]
Top 10 Essential Website Optimization Strategies
Google officially launched 24 years ago in 1998. A lot has changed since then, but one thing remains the same. If you simply focus on the basics, you can still be highly successful online. Of course, the basics in 2022 are much different from the basics in 1998. It’s easy […]
5 Tips for Networking at Marketing Events
Here are five networking tips that have helped me achieve my objectives and maximise my time at networking events; they can do the same for you. Learn about the event beforehand Meeting the host and other guests ahead of time might be a terrific way to […]
The Power Forward Small Business Grant For Black-Owned Business
The Power Forward Small Business Grant Program provides financial assistance to block-owned small businesses in order to help them grow and thrive. Vistaprint and the Boston Celtics Shamrock Foundation launched the Power Forward Small Business Grant in partnership with NAACP and announced a combined commitment of $1 million. Learn More […]
Respectful Disagreement About Sanctioning Russia
I’ve written two blog entries over the last two weeks (here and here) arguing in favour of the business community imposing sanctions on Russia, in response to Russia’s unprovoked attack on Ukraine. I think the reasons in favour of such sanctions are powerful: Putin is a serious and unique threat […]
Best Practices for Designing and Developing HubSpot Forms
When was the last time you visited a company’s website and didn’t see at least ONE form?
5 Recession-Proof Skills You Should Have
The word on everyone’s lips now is that the United States is heading towards a recession. Inflation has eroded the purchasing power of the people and the investor confidence has been when leading to stock market shake-ups that have left a lot of people apprehensive. Like many others, you may […]
Why you need an organizational AI ethics committee to do AI right
Check out the on-demand sessions from the Low-Code/No-Code Summit to learn how to successfully innovate and achieve efficiency by upskilling and scaling citizen developers. Watch now. Artificial intelligence (AI) may still feel a bit futuristic to many, but the average consumer would be surprised at where AI can be found. […]