(Bloomberg) — Chinese equities rallied and the yuan strengthened past a key level, as the authorities accelerated a shift toward reopening the economy and more investors turned bullish. Most Read from Bloomberg The yuan breached the 7-per-dollar level, while a gauge of Chinese tech stocks in Hong Kong surged as […]
Small Business
What is it and do you need one?
What is customer engagement? Customer engagement is about connecting beyond the obvious touchpoints in your customer journey. It is an ongoing relationship between the brand and the consumer that goes beyond transactions. A customer engagement platform is the tool designed to help manage this relationship. Customer engagement is not about […]
How Hospitals Can Increase their Visibility and Build Trust
Hospitals can increase their visibility in the marketplace by focusing on these 5 suggestions. These guidelines can turn a hospital’s reputation and visibility from good to great. Here are some best practice recommendations: Make the effort to understand the Hospital’s customers. Note that I called them customers – not patients. […]
WaPo Opinion names six to leadership team
The following excerpt was sent out: Washington Post Opinion Editor David Shipley named new leaders in the opinion section, promoting and introducing key roles helping to drive the evolution of one of the industry’s most innovative opinions departments. The opinion section will now have four deputy opinion editors with new […]
How Musk bought Twitter with other people’s money : NPR
Elon Musk bought Twitter for $44 billion, but almost a third of it was in bank loans. He used a leveraged buyout strategy, which means Twitter, not Musk, is on the hook to pay back the loans. A MARTÍNEZ, HOST: Elon Musk may be the richest person in the world, […]
10 Tips For How to Create Online Courses That Sell
If you’re a freelancer, consultant, or coach, you can create an income stream by teaching people what comes naturally to you. But creating an online course isn’t enough, you have to create online courses that sells. How do you do that? Well, I wanted to know what the most successful […]
24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)
If you don’t understand your customers, you’re going to struggle to sell to them. Your website messaging will sound off. Your email marketing won’t resonate. Your sales presentations will fall flat. In the marketing world, we talk often about the Ideal Customer Profile, or ICP. In layman’s terms — it’s […]
A Mega Guide To Creating Evergreen Content [Infographic]
Why is evergreen content important? 1. Evergreen content drives traffic Whether it’s through higher rankings, or increased ownership of keywords, the main benefit of content designed to be evergreen is that it delivers a consistent stream of traffic to your site over time. Evergreen posts stand out in your Google […]
How to Scale Your Coaching Business with Asynchronous Coaching – Smart Passive Income
Every coach we talk to (and we talk to a lot of them!) says the same thing about what they do: Being a coach is so rewarding because you get to help and support clients along the path to reaching their goals. Watching clients succeed is a source of personal pride […]
What Does the Road Ahead Look Like?
Each quarter, the Market Pulse Report issues a report revealing information about market conditions. The report is supported by M&A Source and the International Business Brokers Association and focuses on Main Street businesses (with values up to $2MM) and the lower middle market (values between $2MM and $50MM). The data […]