How We Helped a Management Consulting Firm Build Thought Leadership

Marty Batteen

This report was co-authored by Natalie Botkins and Paulette Squicimari.

MEADE, a administration consulting business, delivers advice to assist digital, creative, and experiential advertising and marketing companies scale their overall performance and attain advancement. On a quest to cement himself as a thought chief in the room, MEADE founder and CEO Jeff Meade started out doing work with Impact & Co.

To boost brand awareness and advance his thought management, Influence & Co. labored alongside Jeff to acquire and execute an efficient written content promoting technique.

Just after we applied a content material technique, including research-optimized guest-contributed written content, MEADE was equipped to see some impressive success.

Jeff worked with Affect & Co. for two several years, and in the course of that time, we posted 14 visitor posts in 10 top rated publications in his marketplace. His posts have amassed tens of thousands of shares across Facebook, Twitter, and Pinterest, and his content material has a social get to of extra than 6 million.

Just within the earlier 12 months, we have found these exciting wins:

• Jeff’s visitor posts have been printed in the likes of Entrepreneur, Harvard Enterprise Review Ascend, and Advertisement Age.

Entrepreneur, Harvard Business Review, and Ad Age

• Jeff’s Harvard Small business Review Ascend short article has generated more than 32,000 social shares.

Harvard Business Review article has generated more than 32,000 social shares

• A guest article posted in Entrepreneur has garnered a lot more than 6,600 shares, and qualified prospects frequently mention this short article when speaking with MEADE.

Entrepreneur article has generated more than 6,600 social shares• Over-all, the information we’ve made alongside one another:

Our content accounts for five of the top 10 referral traffic sources to the MEADE website. And it accounts for 31% of all referral traffic to the MEADE website.

 

To find out a lot more about how we’ve aided corporations access their ambitions with content marketing and advertising, check out out a lot more of our circumstance scientific studies underneath!

Content Marketing Case Studies. Explore stats and data that showcase the ROI of working with us. Click here to read now.

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