UXBRIDGE, Uk — Mondelez International, Inc. has launched a new pilot program in the United Kingdom that includes QR codes that provide individuals information and facts on the company’s sustainability and properly-remaining initiatives. The pilot — a world initial for Mondelez — is portion of its “Pack Light-weight and Right” sustainability packaging tactic.
As component of the pilot program, buyers may well scan the QR code on qualified packaging to accessibility a new online platform termed “SnackingRight.” The new system offers information and facts about Mondelez’s international Snacking Designed Suitable programs, like its cocoa sourcing plan Cocoa Existence, guidelines on aware snacking and recycling info. The recycling info involves the Recycle Now locator from WRAP, which will help customers locate out what packaging elements are gathered and recycled at close by locations.
Mondelez mentioned it is rolling out the new QR codes on specially-marked deals of Cadbury, Oreo and Barny products as element of an on-pack summer marketing with Merlin Entertainments.
“We know dwelling a a lot more sustainable and more healthy lifestyle is essential to our people but often they do not sense they have the correct information and facts about the solutions they pick to do so,” said Sandra Toivo, senior brand name manager for Cadbury multipacks. “Through the SnackingRight system we are tests new electronic alternatives to meet up with this purchaser need to have. I’m seeking ahead to looking at the effects of the pilot and hope that by performing with WRAP and their Recycle Now locator we have interaction far more customers in recycling initiatives now and aid kind routines for the long run.”