Sonoma County business advocacy group CEO leaves for full-time consulting work

Marty Batteen

Daniel Sohn, named president and CEO of the Sonoma County Alliance in February, has still left the firm.

“Daniel determined to do his consulting operate complete time, which includes consulting for the Antioch Chamber of Commerce,” claimed Kimberly Waite, president of the Santa Rosa-based mostly Sonoma County Alliance. “We are actively hunting for a new CEO of the Alliance.”

Sohn told the North Bay Small business Journal that when he approved the posture at the enterprise advocacy team, his consulting do the job as handling companion of The Floridian Team, LLC, was section time. Sohn and his husband relocated before this 12 months from Florida to California to enable construct the firm’s West Coastline presence.

The Floridian Group’s expert services include things like govt relations, advocacy and community affairs.

“We have numerous new shoppers in the Bay Location, together with in the North Bay,” stated Sohn, who resides in Sonoma. “That’s why we moved to California in the very first area.”

Previously this month, the Floridian Group, undertaking enterprise as Pacific Partners, retained much more California shoppers, one particular currently being the Antioch Chamber of Commerce, Sohn explained. The chamber in the East Bay, he noted, has been battling and in May, employed the Floridian Team on a comprehensive-time deal foundation to help with its reorganization. As portion of the deal, Sohn claimed he was offered the title of president and CEO.

Sohn reported his departure from the Sonoma County Alliance was not similar to the Might 2020 controversy that surrounded the civic team when Doug Hilberman, who was president of the group at the time, wrote a public letter stating, “ALL lives subject,” broadly considered as disparaging to the Black Life Make any difference motion.

A amount of businesses left the Alliance soon afterwards, including the North Bay Business Journal and The Push Democrat.

“They have labored pretty challenging about the past two a long time as a DEI advocate,” Sohn reported. “I do consider the upcoming of the Alliance is audio, definitely not simply because of just about anything I did. … I wouldn’t have joined in the commencing if I did not imagine it was genuine.”

Though the search for a new CEO continues, Waite explained the board and committee chair are managing the Alliance, with assistance from Brian Ling, who previously served as its government director.

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