Yahoo hired Tapan Bhat as president and GM of Yahoo Finance to oversee its money and enterprise vertical — marking the seasoned exec’s return to the internet media organization after far more than a decade.
Bhat will report instantly to Yahoo CEO Jim Lanzone. He starts off at the company May well 16 and will be primarily based in San Jose, Calif.
Most not too long ago, Bhat expended the final a few many years advising startups and their boards. Just before that, he was main product officer at NerdWallet, heading item and engineering, layout, information, profits and partnerships for the private finance web-site. He also served as main product or service officer at Realtor.com, a division of Information Corp. Bhat, and has held senior roles at Adobe Systems and Intuit.
Verizon Media offered Yahoo past yr for $5 billion to private-equity company Apollo Team. From 2005-10, when Yahoo was an independent enterprise, Bhat served as Yahoo’s SVP of consumer, where he led the transformation of yahoo.com from a static site of inbound links to a portal showcasing information, electronic mail previews and movie. He also opened up Yahoo’s homepage to 3rd-social gathering written content, and has part of that Bhat made Yahoo Buzz which supplied real-time highlights of the most well-liked content articles from exterior web pages. Although at Yahoo, Bhat also designed Yahoo Glue, a universal search knowledge, and greater the company’s industry share internationally.
“We are thrilled to welcome back Tapan, whose knowledge in setting up and scaling shopper items, which includes inside the finance category, will enable us accelerate innovation across Yahoo Finance’s choices for a long time to arrive,” Lanzone, previously head of Tinder and CBS Interactive, said in a statement. “Tapan also has a exceptional historical past with the Yahoo manufacturer, paying several yrs major some of the most important items in the company’s historical past, and is returning to his roots to support us generate a new era of expansion.”
Bhat commented, “Coming again to Yahoo immediately after all these years is interesting because it’s a fully new company… I search ahead to being element of this up coming chapter of Yahoo’s journey as we acquire new goods and companies that will form the foreseeable future of customer finance and investing.”
Bhat holds a bachelor’s degree in political science from the University of Michigan and an MBA in advertising from Georgetown University’s McDonough School of Company.
Yahoo claims it reaches an audience of practically 900 million people today around the globe. In addition to Yahoo Finance, its brand names involve AOL, Engadget, TechCrunch, Yahoo Athletics, Yahoo Finance, Yahoo Fantasy and Yahoo Mail.