- Colton Kidd operates a Lego-resale shop in Riverdale, Utah, that earns about $180,000 yearly.
- Accredited Lego minifigures sell for significant charges on resale marketplaces like BrickLink and eBay.
- Kidd shares his passion for Lego with his approximately 200,000 followers on TikTok.
The attraction of Lego spans generations. From tv shows to videos and online video video games, Lego is prevalent in pop lifestyle, like in franchises like “Star Wars” and “Harry Potter.”
Some associates of the Lego-accumulating group have turned their enthusiasm for the solutions into a whole-time resale organization.
Colton Kidd owns and operates Minifigure The us, a Lego-resale retail store in Riverdale, Utah. According to Kidd, as properly as documentation viewed by Insider, he generates approximately $180,000 in yearly earnings from his Lego resale enterprise.
“I grew up with Lego as my toy of preference,” Kidd stated. “From 15 several years previous right until about 21 decades previous would be my ‘dark ages’ of not currently being super concerned with them. Opening the keep unquestionably built them a big section of my life once again, but I definitely have not been in a position to perform with them only mainly because of how fast paced the store and other commitments retain me.”
About the past nine yrs, Kidd has built his retail store into what he describes as a “Develop-a-Bear but for Lego.”
Customers can build minifigures in keep for $3 each with an assortment of Lego heads, torsos, and legs. Kidd also sells bricks of all shapes and sizes in bulk, because the larger bricks go a lot quicker than others, he mentioned. There’s also an assortment of other Lego merchandise, including baseplates and Bionicle sets.
Relying on the month, personalized-created minifigures account for roughly 40% of income, Kidd mentioned. Among the collectors, tailor made minifigures are preferred. In March, Citizen Brick, a personalized Lego-determine maker, was equipped to raise $145,000 for Ukraine by creating a Ukrainian President Volodymyr Zelenskyy minifigure and Lego Molotov cocktails.
Kidd also resells accredited minifigures in his retail store. He sources the beneficial collectibles by the same distributors he purchases Lego bricks from. The price of some licensed Lego minifigures exceed $300.
“I place out a ‘Star Wars’ Pre Vizsla minifigure the other day for $145. The small fabric pauldron on his shoulder is around $50 of that worth.” Kidd reported. “The Environmentally friendly Goblin and the Spider-Person with, like, a shiny print on it that arrived out in 2003 and 2004, for the authentic Toby McGuire flicks, have been $20 to $30 figures right before. As quickly as the new Spider-Gentleman movie came out, they’re up all-around $80 to $100 now.”
Pricing Lego bricks and minifigures appropriately plays a big part in holding Minifigure The united states working, Kidd reported. He employs internet sites like BrickLink, 1 of the premier resale marketplaces wherever you can invest in Lego merchandise, to price tag his inventory. But Kidd prefers to stick to brick-and-mortar as a substitute of listing his products online and competing with other sellers on BrickLink and eBay.
Kidd goes via Lego bricks as component of a daily plan, continuously incorporating additional pieces to his inventory to continue to keep up with the demand from customers from Lego builders.
“Processing for the Lego is the most important time suck for me,” Kidd mentioned. “I in all probability devote 25 to 35 several hours a 7 days just sorting and prepping Lego to go into the show scenarios and diverse parts of the retailer, much too.”
Kidd operated of sequence of other leisure organizations before completely devoting himself to his Lego-resale store, together with a paintball subject and an arcade, but he prefers trying to keep his organization ventures community.
“It is more exciting to me to see what we can do domestically than to go do what everyone else is selling on the internet,” he said. “Because at that stage, I have to contend with all of individuals people today that are just Joe Schmo seeking to flip their extra stuff on the net for funds.”
Kidd uses dependable vendors to construct his brick and minifigure inventory, but he will not always obtain from collectors by themselves. This vetting method has aided to hold stock excellent up and allows him to request out the Lego he needs immediately, he reported.
“I just go to the persons that I know will have it. I connect with them vendors, but it really is truly just men that they do what I never want to do, which is buy it from persons, combination it, and then provide it in lots,” Kidd explained.
As a husband and father, Kidd juggles his time among get the job done and family members, aiding when essential in his wife’s neighboring bookstore. He also has a sturdy presence on TikTok, where by he provides about 200,000 followers an inside look of what it is like to own a Lego-resale keep.
“I make no dollars or promoting income from TikTok at the minute. I qualify for the creator fund, but I you should not depend that. The TikTok, for me, is practically just added enjoyment to do,” Kidd said, introducing that he was not looking to develop into an influencer anytime soon.