What’s new in Websites + Marketing Ecommerce

Return/refund policy reminder

There is now a reminder on the Online Store landing page to remind store owners to offer and/or review their return/refund policy. It’s common for stores to have return/refund policy, and it is one of the requirements if a store owner wanted to list a store through Google.

Breadcrumbs on storefront

Websites + Marketing Ecommerce now offers breadcrumbs on storefront to improve the customer’s shopping experience. So, for example, if your Online Store has categories set up, your customer can now easily go back to parent/sub categories from the breadcrumbs.

You will need to republish your Websites + Marketing Ecommerce site to enable this feature on your storefront.

Pro tip: If you haven’t organized your products into categories, we definitely recommend doing so! Additionally, once you’ve organized your products, it’s a good idea to send out an email campaign to your customer to make them aware of your storefront upgrades.

Easy navigation to Online Store page

In addition to making navigation easier for your customers via breadcrumbs, we’ve also added navigation options that allow store owners to easily get back to the main Online Store landing page. This new navigation option is available on most of the administrative pages in Online Store.

Here’s one example of the new navigation option:

Ability to edit existing services recurrence rule

Until now, store owners that offered services through their Online Store were forced to delete and recreate recurring rules if changes needed to be made. Now, owners will be able to simply edit the rule instead.

Members can easily rebook services

If you have clients that regularly book the same services from you, those clients can now easily rebook previous services. To do this, your client would simply need to go to their booking history and they can rebook from there.

Pro tip: Let your loyal clients know about this upgrade by sending an email! You can quickly set up an email campaign from Marketing > Email Marketing inside your Websites + Marketing Ecommerce account.

Quick view/buy purchase options

Now you can enable a quick view option for your products, giving your customers a quick and easy option to purchase products quickly. To enable this feature, you’ll need to toggle the option on in the shop settings of your site builder:

Here’s how that feature will appear on your live site:

Auto-populate feature for booking customers

If your business books appointments, you will no longer need to refill their information when creating an appointment. Previously, all of the customer information had to be completely refilled each time. This feature is automatically enabled, so there’s no additional steps required to utilize this feature.

Commerce Plus plan is now available

Our Commerce+ plan is a new, robust commerce plan to support your online business growth. The plan packs some important and powerful features like automated sales tax calculation, a larger product catalog to offer a wide selection to your customers and higher limits to enable you to scale your business on marketplaces and social networks.

Upgrading to Commerce+ can be done throughout various Commerce pages.

New Overview page for Online Appointments

The new Overview page provides variety of data to store owners, depending on what state they are currently on. If your store is still in the initial setup status, there’s a quick video showing you how to set up your store. If you’ve completed the initial setup process, then you’ll see some next step recommendations, as well as other links to quickly manage your store.

Highest and lowest product sales

The Commerce Hub now includes a way for sellers to view their highest and lowest selling products by sales or order volume, as well as by date range. This can help sellers better understand which products perform the best and worst in different channels so that they can make any necessary adjustments to their business.

Updated Commerce and Appointments navigation

Both the Commerce and Appointments navigation menus have been updated to help users more efficiently manage their store and online appointments.

Here’s a look at the updated Commerce menu:

And here is how the Appointments navigation appears:

Updated single-column product photo gallery

We’ve updated the look of the single-column display options for mobile devices. This update better showcases products that have multiple product images to display.

Here is an example of the old single-column display:

And here is how the new single-column mobile layout looks:

Color swatches and display buttons

Products will now visually display color options through swatches and buttons, rather than simply through dropdown menus. These options can be seen on the product gallery and the product detail pages.

This is how it will display in the product gallery:

And this is what the button and swatches look like on the product details page:

This function can be enabled in the Inventory & Options tab when adding or editing options:

These updates are a fantastic way to help your customers better visualize the color options available and make your storefront look more modern.

Vertical product detail page layout

We have also recently added the option to have a vertical product detail page in Websites + Marketing Ecommerce. This is a great option for best showcasing tall and wide product images.

To enable this option:

And here is how the vertical product page layout would appear on a live site:

New content indicator for our “Tips to boost sales” guide

Our “Tips to boost sales” guide is regularly updated with tips and walk-through guidance on how our Online Store customers can use these new features to boost sales. Keep an eye out for the new content indicator to stay up-to-date on the latest information!

Interested in seeing a breakdown of the features added to Websites + Marketing Ecommerce in 2021? Check out those details here.